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In between rushing to and from customer meetings, OnSTREAM managed to corner the DNASTREAM MD, Andy Milner, in his Guildford office to find out a bit more about what makes the company tick.
OS: Welcome Andy, and thank you for taking the time out to speak to OnSTREAM. My apologies, but I’m going to put you on the spot straight away. There are many SAP services organisations in the market – why should customers choose DNASTREAM?
AM: Well, we formed DNASTREAM 18 months ago because we believed there was a general dissatisfaction with the outcome of many SAP projects. In short, customers were not getting the benefits they had originally expected when choosing an SAP solution for their business.
OS: Why was that?
AM: We saw two main reasons for this. One being a lack of experienced and knowledgeable consultants in key project positions and the other being project agendas that were not focused enough on meeting customer expectations.
OS: Okay and so back to my original question – why use DNASTREAM?
AM: DNASTREAM are a team of peer-recognised SAP specialists, who combine industry know-how, solution knowledge and pragmatic delivery expertise. Our experience of many SAP projects enables us to guide customers and partners to drive increased value from their SAP solutions. We know what works and what doesn’t work and have seen that a small, select team of experts can deliver significant value to our customers’ projects. We are totally customer focused and our approach enables our customers to become self-reliant and manage continuous improvement with reduced external support. We don’t believe there are any other organisations in the market that have these skills and principles.
OS: So does this mean you won’t work with other SAP consulting partners?
AM: No it doesn’t and in fact we work very well alongside a number of different partners in all of our customers. Our key value add in these situations is the expertise and knowledgeable approach we bring to the overall team, for example through a DNASTREAM Programme Manager.
OS: But don’t these high quality, experienced SAP Consultants come with a high price tag attached?
AM: There is obviously a premium for experience but we believe this is worth paying to ensure project success and because of this overall project costs are in fact lower. Furthermore, we have a very efficient, low cost operation at DNASTREAM and so have been able to keep our rates very competitive.
OS: So 18 months down the line, has your approach been successful?
AM: Absolutely, we have had some fantastic customer successes across a number of sectors in many well known large organisations. I believe our message is gaining ground with more and more customers understanding that successful SAP projects need successful SAP consultants.
OS: Andy, thank you for your time and your candid answers. So what would be your final message to SAP customers?
AM: Quite simply, if you want to increase the chances of a successful SAP project and equally minimise project risk then you should look to supplement your project team with high quality, experienced SAP consultants in key roles who are completely focused on customer success. That is what DNASTREAM can do for you.
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