Celebrating 20 Years of DNASTREAM

This year marks a significant milestone as DNASTREAM celebrates 20 years of helping organisations optimise, support and transform their enterprise systems. Over the last two decades we've built a lasting reputation amongst our customers and partners, embraced new technologies and showed our commitment to delivering solutions that create a lasting difference across all businesses that we help.

Where It All Began

The seeds of DNASTREAM were planted long before the company officially launched. Back in 1988, an entrepreneur’s course at Newcastle University first sparked the idea that one day starting a business might be possible. That early inspiration quietly took root.

Years later, Andy's time at SAP provided the real foundation, including working with his future DNASTREAM colleagues: Debbie Turner, Paul Windsor, and Jackie Stanley. Running his own profit & loss department, developing new business areas, and learning the intricacies of partner models and networks, these experiences shaped what would later define DNASTREAM. The vision started to take shape in a Leadenhall Market pub,

sketchy though it was at first. Debbie believed in what she heard, a different kind of Delivery Partner, one oriented towards business change and committed to delivering for staff at the sharp end, not just senior stakeholders. It was a people-first philosophy that set DNASTREAM apart from the start.

Paul and Jackie soon joined to complete the founding executive team, and the company was ready to make its mark.

Our Journey Through the Years 

Milestones We're Proud Of 

Our First PSO Project

Back in 2012, we delivered our first Planning and Scheduling Optimisation project with GSH. It was a landmark moment for DNASTREAM, and since then we've gone on to complete multiple PSO projects. This project proved to future customers and ourselves that we were capable of more complex projects and had the capability for far more.

Apprenticeship Program

In 2022, we launched our first apprenticeship programme at DNASTREAM. We're incredibly proud to say that all our apprentices that have graduated achieved a first-class degrees. Even more rewarding is seeing them progress into different areas of the business, bringing fresh perspectives and energy to the team. It's a testament to our commitment to nurturing talent and building for the future.

How Technology Has Changed

In many ways, the industry hasn't changed as much as you might think. Technology has always sat at the centre of enterprise projects, often overshadowing the people who have to use it. From day one, DNASTREAM aimed to challenge that by putting people before technology. Twenty years on, that principle remains just as relevant.

What has changed is how we deliver. Over the years, we've developed tools and accelerators that help us work smarter and faster. We've built a culture of shared learning within the team, where knowledge flows freely between colleagues. This has been particularly valuable for our junior staff, allowing us to pass on expertise in a structured way and

develop the next generation of consultants.

The expectations of customers have also shifted significantly. Today, speed is everything. Clients want to see value faster and expect to witness tangible progress early in a project. Regular demonstrations of progress have become essential, not just for efficiency, but for maintaining confidence and momentum throughout the engagement.

While the pace may have quickened, our approach remains grounded in the same founding belief: technology only delivers real value when you focus on the people using it.

The People Behind DNASTREAM 

“It is always a pleasure working with such a brilliant group of people. Over the years, our relationship has grown into far more than just a partnership, and I’m proud to consider you not only trusted partners, but genuine friends.”

Keelum Walton, Enterprise Account Executive at IFS

“Companies can only be successful because of people who care. Care about the company/business, care about customers and it all starts with caring for each other and stepping in when needed… Cheers to 20 years my friend”

Ray Berry, CEO of OmniByte

“DNASTREAM is a very well rounded and experienced IFS partner with whom we have shared multiple successes. Their experience and expertise span many industries, and they have truly been an extension of our team in all engagements we have won together. I am very comfortable engaging DNASTREAM as a trusted partner and will continue doing so for many years to come. Happy 20^th Birthday DNASTREAM!”

Hein Van Der Westhuizen, Vice President Strategic Accounts for IFS

“It's tough to find a partner willing to work at the pace we've set. Demand across the group is varied and constantly shifting, and we need a partner who can react just as quickly. DNA has stepped up to that challenge. Their specialist expertise and sector experience have helped turn our vision into reality. We're excited for the future and for developing the partnership further.”

Mo Dawood, Chief Information Officer at Eight Group

“DNASTREAM have been one of IFS's most innovative and reliable Partners since they first came into the IFS world 8 years ago. The team are a group of committed top professionals who put the customer at the centre of all they do.”

Alan Laing, Chairman at IFS

“Our partnership with DNASTREAM has played a pivotal role in the evolution and enhancement of our IFS ecosystem… DNASTREAM remains a trusted strategic partner, providing the specialist guidance and support needed to maximise the value of our investment, improve operational efficiency, and deliver a platform capable of supporting future growth, innovation, and transformation.”

Dan Johnston, IT Director at MGroup

“DNASTREAM have been a very big part of my IFS journey so far, and are absolutely like working as one extended team. In service and asset… these guys know it all and are always willing to roll up their sleeves with IFS and deliver great solutions and outcomes together, and are up for doing things differently where needed. All the team are at the end of a phone call, helpful, trustworthy and open, it makes working deals together a pleasure and customers absolutely feel the same. And, best of all, they are great fun.”

Georgina Horsley-Gubbins, Account Executive at IFS

Looking Towards the Future 

As we celebrate 20 years, we're not standing still. The focus now is on how we can bring even more value to our customers and bring it faster.

Artificial intelligence is a key part of that conversation. We're actively exploring how AI can enhance our delivery, helping customers move from concept to reality more quickly. Of course, this comes with responsibility. Any adoption of AI will be done in a safe and secure way, ensuring that innovation never comes at the expense of trust.

Ultimately, our goal remains the same: accelerating projects so that our customers can realise the benefits of their investment sooner. The tools may evolve, but our commitment to putting people first will continue toe guide everything we do.

Thank you for being part of the DNASTREAM story. We look forward to continuing the journey together over the next 20 years.

To find out more about our story or what DNASTREAM could do to help your business.

Get in Contact